NorthWest Web Services - Search Engine Positioning

Simply submitting your website to the search engines doesn't guarantee new visitors. Our search engine positioning services focus on achieving top positions of the major search engines and directories.

Many other services specialize in quantity of search engines, often registering with hundreds and sometimes thousands of search engines. However, between 95% and 97% of search engine traffic is generated from 12-15 of the major search engines.

Research shows the majority of web users will only look at the first 30 sites returned by their favorite search engine. If they find what they are looking for on the first or second page, they likely will not go on any further. Having a top 10 ranking with a major search engine like Alta Vista, Lycos or Excite most often generates more targeted traffic than expensive banner advertising and is more effective.

The major search engines and directories considered to be major players on the Internet are:

Here is an overview of our process.

Check your existing site's position in the major search engines based on specific keywords and phrases customers would use looking for your product or service.

Analyze pages on your Web site and offer valuable advice on how to modify your page to improve your search positions. (Following this advice can bring many new visitors to your site.)

Provide additional information and generate "doorway" pages optimized with the proper tags and organization for specific search engines.

Submit any pages of your Web site you choose, including new and optimized pages, to the major search engines.

Run monthly reports for your Web site. This will allow for easy monitoring and tracking your site's positions. Results will help determine if re-optimization or additional "doorway" pages would help to further improve positioning.

Re-submit pages monthly to help bump up search engine positioning as well as counter any new sites possibly submitted.